Apple Price Increase 2026: Which Devices Are More Expensive? (And How You Can Still Save)
by Vanessa Ricca, on Jul 1, 2026Apple has officially announced a major price increase across several of its products. Multiple MacBook, iPad and Mac models, along with other Apple devices, are now significantly more expensive. Depending on the product, prices have increased by as much as 25%, adding hundreds of euros to the cost of some devices. (Axios)
Why has Apple raised its prices? Which Apple products are affected? And should iPhone buyers expect higher prices too, or are Apple's smartphones safe for now?
In this guide, we'll explain why Apple has increased prices, which products are affected, whether iPhones could be next, and how you can still save hundreds on your next Apple device.
Which Apple products are getting more expensive?
Apple has officially increased prices across much of its hardware lineup. Depending on the model, prices have risen by 15–25%, with some premium configurations costing several hundred euros more than before. The biggest increases affect the MacBook Air, MacBook Pro, iPad Air, and iPad Pro, while several desktop Macs and other Apple products have also seen price hikes.
For now, the good news is that the iPhone, Apple Watch and AirPods are not affected. Apple has, however, indicated that further price increases cannot be ruled out in the future, making now a good time to buy if you've been planning to upgrade.
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Apple price increases at a glance
| Product | Previous price | New price |
|---|---|---|
| MacBook Air | from £1,099 | from £1,299 |
| MacBook Neo | from £699 | from £799 |
| MacBook Pro | from £1,699 | from £1,999 |
| Mac mini | from £699 | from £799 |
| Mac Studio | from £1,999 | from £2,499 |
| iPad | from £379 | from £499 |
| iPad Air | from £599 | from £749 |
| iPad Pro | from £999 | from £1,199 |
| HomePod mini | from £99 | from £129 |
| Vision Pro | from £3,499 | from £3,699 |
Higher storage configurations have seen even steeper increases, particularly for the MacBook Pro and Mac Studio, where some models now cost hundreds - or even over a thousand euros - more than before.
Why is Apple increasing prices?
The price increases aren't linked to new product launches or additional features. Instead, Apple says they are the result of dramatically higher memory and storage chip costs.
The biggest driver behind these rising costs is the global AI boom.
Companies including OpenAI, Microsoft, Google, Meta and Amazon are investing billions in new AI data centres, purchasing huge quantities of RAM and storage chips. This surge in demand has pushed component prices sharply higher across the entire tech industry, leaving even Apple unable to absorb the additional costs any longer.
Are iPhones getting more expensive too?
Not for now.
Apple has confirmed that the latest price increases apply only to Macs, iPads and selected other product categories. Current iPhone prices remain unchanged.
However, many industry analysts expect that the upcoming iPhone 18 lineup could also become more expensive. As iPhones continue to require more RAM and faster storage -particularly to support new AI features such as Apple Intelligence - they are likely to face the same cost pressures affecting the rest of Apple's hardware portfolio. If memory prices remain high, iPhone prices could eventually follow.
How to save money despite Apple's price increases
Just because new Apple devices are becoming more expensive doesn't mean you have to pay more.
One of the easiest ways to save is by choosing a refurbished Apple device.
Professionally refurbished MacBooks, iPads, iPhones and more are thoroughly tested, professionally cleaned and restored to full working condition before being sold with a minimum 12-month warranty and 30-day free returns. Best of all, they often cost up to 40% less than buying new.
Now that Apple has officially increased its retail prices, refurbished devices offer even better value. If you don't need the very latest model, you can enjoy almost the same user experience while saving hundreds of euros.
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What Apple's latest price increases tell us
Apple's latest price increases are about more than just paying more for a new MacBook or iPad.
They highlight how dependent the entire technology industry has become on finite resources. Memory chips, rare materials and manufacturing capacity are limited, and the rapid expansion of AI infrastructure is putting unprecedented pressure on global supply chains.
Perhaps this is also a reminder to rethink how we buy technology.
Do we really need to replace perfectly good devices every year? Or would it make more sense to keep them in use for longer, repair them when possible, and give them a second life?
A circular economy doesn't mean giving up innovation - it means making smarter use of the resources we already have. Every refurbished device extends the life of premium technology, reduces electronic waste and saves valuable raw materials, all without compromising on performance.
The recent Apple price hikes are another reminder that technology isn't built from unlimited resources. Choosing a refurbished device isn't just a way to save money - it's also a more sustainable way to enjoy the technology you love.
Conclusion
Apple's 2026 price increases mark a significant shift. For the first time, the company has acknowledged that even Apple can no longer absorb the soaring costs of memory chips and other key components. Macs and iPads are now considerably more expensive, while iPhones have escaped - for now.
For anyone planning to buy an Apple device, it's now more important than ever to shop smart. While official retail prices continue to climb, high-quality refurbished Apple devices remain an affordable alternative that also helps extend the life of valuable technology and supports a more circular economy.
TL;DR
- Apple has officially increased prices on many MacBooks, iPads and Macs by up to 25%.
- iPhones are not affected for now, but future price increases remain possible.
- The main reason is the global AI-driven surge in demand for memory and storage chips.
- Buying a refurbished Apple device remains one of the best ways to save money without compromising on quality.
- The latest price increases are also a reminder that our technological resources are finite—and that keeping devices in use for longer benefits both your wallet and the planet.
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